Let me be honest we always see the advertisement "Gain 10,000 followers with these easy steps" or "How to get more Instagram followers." These types of videos or post can be frustrating because it is all click-bate. Growing on Instagram doesn't just mean gaining followers but also gaining engagement, trust, and relationships. As a children's book author, this is very important. It's just like writing a book. We want the reader to engage and grow a relationship with our work.
But growing on Instagram can be stressful if you don't know what your doing and is not organized. These 4 tips will help you gain the audience you deserve, and your audience will gain something from you as well.
Create Quality Content
There is no secret that people like to see clear, beautiful pictures. You don't have to go out there and buy the most expensive camera; you can use your phone. Your phone produces so much quality which is pretty crazy. But if you have money to blow, why not buy yourself a camera. Next is to make sure you have great lighting. You can definitely distinguish between natural light and standing in front of a ring light or a yellow bulb installed into your lamp. If you can; open up your blinds, go to a place with natural light, or take photos outside. The final tip, add filters. I kid you not, Lightroom by adobe will be your best friend. Yes, I know you have to pay for a subscription, but it is worth it.
Also, create engaging descriptions. I recommend telling a story that can relate to your audience and then add in a call-to-action. Such as "follow for more content like this" or "Tell me what your favorite color is down in the comments."
I know this is going to sound cliche but use your hashtags. Hashtags allow other people to find your page. But don't use any random hashtags because you can get a shadowban. Since my niche is children's books, I recommend using hashtags to target parents. If you use #childrenbooks for an example, you'll be pushing your content to children books reviewers. Make sure you target your hashtags to people who will purchase your book, so a great hashtag is #mommyblog or #mommyandme.
Time and Effort
It will take time and much effort to grow on Instagram, so I recommend planning and organizing your post in advance. One platform I use is Later.com. They have over 1 billion monthly users, and I can plan my post in advance and Later will automatically post on my page. You can also choose your post layout.
Last but not least, engage, engage, and engage. You have to gain your audience's trust, especially when your first starting. Your audience wants to know if you are a human or bot behind the screen, so it is great if you reply, comment, and like other people's posts. Also, it is not going to kill you if you follow people as well. If you're starting on Instagram, and you're not engaging with your audience, they are just going to assume you think you are better than everybody else and they'll just unfollow or not engage on your post.
Most importantly, be yourself. If you try to be someone you're not, you'll lose all interest and produce horrible engagements and quality content.
Remember to have fun and always create!
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